![]() ![]() ![]() “Since the platform is the primary way for mainland Chinese audiences to access and share information, this was the first step to engaging with them without a physical space in the region.” “We started our WeChat account in May 2018 to establish an online presence specific to China,” she said. Felicia Chen, a Taiwan-based director with Blum & Poe, told ARTnews that having gallery materials available online in the native language of Chinese collectors is essential to driving engagement and building relationships. One of the specific benefits of WeChat is the availability of information in Mandarin. For these galleries, WeChat helps reach Chinese collectors, specifically those based outside major cities like Shanghai and Beijing.ĭealers said the app was especially useful in tapping millennial and Gen Z art collectors in Asia, who helped keep the art market buoyant during the pandemic with their deep pockets and high value purchases. So too have local and regional galleries, like Capsule Shanghai, Pearl Lam Galleries, de Sarthe, and more. International galleries like Hauser & Wirth, David Zwirner, Perrotin, and Blum & Poe have been using it to reach their clients. Elizabeth Peyton to Debut with New Gallery David Zwirner at Art Basel Hong Kong with a Portrait of the Dealer's Son ![]()
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